Search by item HOME > Access full text > Search by item

JBE, vol. 27, no. 5, pp.703-717, September, 2022


Metaverse R&D Promotion Strategy Reflecting Digital Ethics and UX

Junseong Bang and Pangun Park

C.A E-mail:


Metaverse provides a simulated environment that can produce various values while conducting economic, social, and cultural activities in a digital society where the virtual and real worlds are connected. In this paper, the direction of technological progress is predicted by analyzing the characteristics of Metaverse services and their businesses. Technologies and latest researches for the realization of the Metaverse service platform are also explored. In addition, Metaverse Ethics to construct a sustainable Metaverse and Metaverse UX to increase users' service participation are also discussed. Moreover, the R&D promotion strategy for Metaverse services are presented. 

Keyword: Metaverse, Extended Reality (XR), Artificial Intelligence (AI), Metaverse Ethics, Metaverse User Experience (UX)

[1] J. Bang, “Metaverse R&D Planning and Strategies,” Metaverse Future Forum, 2022-1st Seminar, June 9, 2022. (accessed July 1, 2022).
[2] J. Bang, “Artificial Intelligence Technology for Expanding Metaverse Services,” KICS: Information and Communications Magazine, Vol. 39, No. 2, pp. 64-73, Jan. 2022. articleDetail?nodeId=NODE11032345 (accessed July 1, 2022).
[3] L.-H. Lee, T. Braud, P. Zhou, L. Wang, D. Xu, Z. Lin, A. Kumar, C. Bermejo, and P. Hui, “All One Needs to Know about Metaverse: A Complete Survey on Technological Singularity, Virtual Ecosystem, and Research Agenda,” arXiv:2110.05352v3, Nov. 3, 2021. doi: (accessed July 1, 2022).
[4] J. Bang, S. Ahn, and S. Kim, “Research Trend of Metaverse UX With Digital Ethics,” Korea Contents Association Journal, Vol. 20, No. 1, pp. 13-19, June 2022. odeId=NODE11100876 (accessed July 1, 2022).
[5] Y. Han, D. Niyato, C. Leung, C. Miao, and D. I. Kim, “A Dynamic Resource Allocation Framework for Synchronizing Metaverse with IoT Service and Data,” arXiv:2111.00431v1, Oct. 31, 2021. doi: (accessed July 1, 2022).
[6] Y. Wang, Z. Su, N. Zhang, R. Xing, D. Liu, T. H. Luan, and X. Shen, “A Survey on Metaverse: Fundamentals, Security, and Privacy,” arXiv:2203.02662v3, Aug. 6, 2022. doi: (accessed July 1, 2022).
[7] C. T. Nguyen, D. T. Hoang, D. N. Nguyen, and E. Dutkiewicz, “MetaChain: A Novel Blockchain-based Framework for Metaverse Applications,” arXiv:2201.00759v1, Dec. 30, 2021. doi: (accessed July 1, 2022).
[8] T. Huynh-The, Q.-V. Pham, X.-Q. Pham, T. T. Nguyen, Z. Han, and D.-S. Kim, “Artificial Intelligence for the Metaverse: A Survey,” arXiv:2202.10336v1, Feb. 15, 2022. doi: (accessed July 1, 2022).
[9] W. C. Ng, W. Y. B. Lim, J. S. Ng, Z. Xiong, D. Niyato, and C. Miao, “Unified Resource Allocation Framework for the Edge Intelligence- Enabled Metaverse,” arXiv:2110.14325v1, Oct. 27, 2021. doi: (accessed July 1, 2022).
[10] J. Bang and S. Ahn, “UX Design and Evaluation on Conversational Bot Supporting Multi-Turn and Multi-Domain Dialogues,” Proceeding of International Conference on Platform Technology and Service (PlatCon), Jeju, Republic of Korea, pp. 92-97, Aug. 22-24, 2022.
[11] H. Zhu, “MetaAID: A Flexible Framework for Developing Metaverse Applications via AI Technology and Human Editing,” arXiv: 2204.01614v1, April 4, 2022. doi: (accessed July 1, 2022).
[12] W. Y. B. Lim, Z. Xiong, D. Niyato, X. Cao, C. Miao, S. Sun, and Q. Yang, “Realizing the Metaverse with Edge Intelligence: A Match Made in Heaven,” arXiv:2201.01634v1, Jan. 5, 2022. doi: (accessed July 1, 2022).
[13] H. Zhu, “MetaOnce: A Metaverse Framework Based on Multi-scene Relations and Entity-relation-event Game,” arXiv:2203.10424v1, March 20, 2022. doi: (accessed July 1, 2022).
[14] G. Stratou and L.-P. Morency, “MultiSense – Context-Aware Nonverbal Behavior Analysis Framework: A Psychological Distress Use Case,” IEEE Transactions on Affective Computing, Vol. 8, No. 2, pp. 190-203, May 20, 2017.
[15] J.H. Moor, “What is Computer Ethics?,” Metaphilosophy, Vol. 16, No. 4, pp. 266-275, Oct. 1985. doi: (accessed July 1, 2022).
[16] J. Bang, S. Kim, J.-W. Nam, and D.-G. Yang, “Ethical Chatbot Design for Reducing Negative Effects of Biased Data and Unethical Conversations,” Proceeding of International Conference on Platform Technology and Service (PlatCon), Jeju, Republic of Korea, pp. 47-51, Aug. 23-25, 2021. doi: (accessed July 1, 2022).
[17] M. Stephens et al., Metaverse and Its Governance, IEEE Standards Association (SA), The IEEE Global Initiative on Ethics of Extended Reality (XR) Report, STDVA25458, June 16, 2022. https://standards. (accessed July 1, 2022).
[18] J. Bang and S. Ahn, “Action-Based Audit with Relational Rules to Avatar Interactions for Metaverse Ethics,” Smart Media Journal, Vol. 11, No. 6, pp. 51-63, July 2022. ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002865827 (accessed July 1, 2022).
[19] C. Hillmann, UX for XR: User Experience Design and Strategies for Immersive Technologies, Apress, Singapore, 2021. ISBN-13: 978-1-4842-7019-6.
[20] D. Fox et al., Extended Reality (XR) Ethics and Diversity, Inclusion, and Accessibility, IEEE Standards Association (SA), The IEEE Global Initiative on Ethics of Extended Reality (XR) Report, STDVA25273, March 4, 2022. 04/Ethics_Diversity_Inclusion_Accessibility.pdf (accessed July 1, 2022).
[21] H. Duan, J. Li, S. Fan, Z. Lin, X. Wu, and W. Cai, “Metaverse for Social Good: A University Campus Prototype,” Proceedings of the 29th ACM International Conference on Multimedia (MM), pp. 153-161, Oct. 17, 2021. doi: (accessed July 1, 2022).
[22] C. B. Fernandez and P. Hui, “Life, the Metaverse and Everything: An Overview of Privacy, Ethics, and Governance in Metaverse,” arXiv:2204.01480v1, March 25, 2022. doi: (accessed July 1, 2022).
[23] R. Zhao, Y. Zhang, Y. Zhu, R. Lan, and Z. Hua, “Metaverse: Security and Privacy Concerns,” arXiv:2203.03854v1, March 8, 2022. doi: (accessed July 1, 2022).


Editorial Office
1108, New building, 22, Teheran-ro 7-gil, Gangnam-gu, Seoul, Korea
Homepage: TEL: +82-2-568-3556 FAX: +82-2-568-3557
Copyrightⓒ 2012 The Korean Institute of Broadcast and Media Engineers
All Rights Reserved