Search by item HOME > Access full text > Search by item

JBE, vol. 27, no. 3, pp.402-414, May, 2022


A Study on the Direction of Publicity and Technology Development of Public Service Media - Focusing on the cases of global public broadcasting

Byunghee Jung

C.A E-mail:


Due to the convergence of broadcasting and telecommunication and the evolution into the media industry, viewers are adapting to the reception of content through various platforms and personal media. Accordingly, public broadcasting is seeking to change into public media that redefines public responsibility and establishes a role for a sustainable society. In particular, proving its value in the form of differentiated public services in an environment where public content is also provided by commercial services is necessary for members of society to prove the legitimacy of financial resources and services. In this paper, as the digital broadcasting era in the 2010s and the media industry was reorganized in 2020, changes in public services corresponding to the public responsibilities required of public broadcasters were analyzed through global public broadcasting cases. In particular, since the technical preparation of broadcasters and viewers is essential in the media environment, the technical direction of public services was mainly analyzed. The derived direction is a common direction applicable to all public broadcasters, including Korea. It is expected that the public responsibility and direction of technological development suggested in this paper will clarify the role of public media and help become differentiated services that contribute to life.

Keyword: Public Broadcasting, Digital Public Service Media, Public Responsibility, Public Service, Technology Development

[1] Korea Communications Commission, Korea Communications Agency, The Digital Media Transition Period, Research on How to Secure the Publicity of Overseas Public Broadcasting - Centered on the UK, Germany, and France, 2008. (accessed April. 28, 2022)
[2] Korea Communications Commission, 2021 Broadcasting Media usage behavior survey, pp.10-11, 2021. (accessed April. 28, 2022)
[3] Y. Jung, Public Broadcasting, Communication Books, 2014.ISBN : 9791130401850
[4] K. Jakubowicz, Public service broadcasting in the 21st century: What chance for a new beginning?, G. Lowe & J. Bardoel (Eds.), From public service broadcasting to public service media, pp.29-51, Goteborg University: Nordicom, 2007. (accessed April. 28, 2022)
[5] C. Nissen, Public service media in the information society. Report prepared for the Council of Europe's Group of Specialists on Public Service Broadcasting in the Information Society, pp.21, 2018. (accessed April. 28, 2022)
[6] BBC, Review of the BBC’s Research & Development Activity, 2018.1. (accessed April. 28, 2022)
[7] E. Jung, “Renewal of UK BBC Royal Charter - Focusing on Changes in the Governance Structure and Regulatory System of Public Broadcasting”, ICT & Media Policy, Vol.29, No.4, pp.1-26, 2017. (accessed April. 28, 2022)
[8] BROADCASTING Copy of Royal Charter for the continuance of the British Broadcasting Corporation, govern/2016/charter.pdf (accessed April. 28, 2022)
[9] NHK Corporate Profile, publication/assets/pdf/corporate_profile.pdf (accessed Feb. 1, 2022).
[10] Future Vision 2030-2040, vision/pdf/future_vision.pdf (accessed Feb. 1, 2022).
[11] Our Contribution to the Common Good, ard/was-wir-leisten/ARD-Unser-Beitrag-zum-Gemeinwohl-Public- Value-100 (accessed Feb. 1, 2022).
[12] ARD, Sustainability Report, ARD-Nachhaltigkeitsbericht –104.pdf (accessed Feb. 1, 2022).
[13] F. Barca, The reform of Public Service Broadcasting in Italy: A Mission That Is Not Impossible, 2016, Retrieved from https://www. not-impossible/.
[14] A Perspective on the Role of BBC R&D in Public Service Media, tri40th/pc/board.html?smen u=913461&bbs_loc=X2021-0226-03-81493,list,none,1,0 (accessed Feb. 1, 2022).
[15] S. Ahn et al., Trends in Terrestrial Broadcasting Technology based on MBMS, ETRI Electronics and Telecommunications Trends, 2021. doi:


Editorial Office
1108, New building, 22, Teheran-ro 7-gil, Gangnam-gu, Seoul, Korea
Homepage: TEL: +82-2-568-3556 FAX: +82-2-568-3557
Copyrightⓒ 2012 The Korean Institute of Broadcast and Media Engineers
All Rights Reserved