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JBE, vol. 27, no. 3, pp.402-414, May, 2022

DOI: https://doi.org/10.5909/JBE.2022.27.3.402

A Study on the Direction of Publicity and Technology Development of Public Service Media - Focusing on the cases of global public broadcasting

Byunghee Jung

C.A E-mail: bhjung@kbs.co.kr

Abstract:

Due to the convergence of broadcasting and telecommunication and the evolution into the media industry, viewers are adapting to the reception of content through various platforms and personal media. Accordingly, public broadcasting is seeking to change into public media that redefines public responsibility and establishes a role for a sustainable society. In particular, proving its value in the form of differentiated public services in an environment where public content is also provided by commercial services is necessary for members of society to prove the legitimacy of financial resources and services. In this paper, as the digital broadcasting era in the 2010s and the media industry was reorganized in 2020, changes in public services corresponding to the public responsibilities required of public broadcasters were analyzed through global public broadcasting cases. In particular, since the technical preparation of broadcasters and viewers is essential in the media environment, the technical direction of public services was mainly analyzed. The derived direction is a common direction applicable to all public broadcasters, including Korea. It is expected that the public responsibility and direction of technological development suggested in this paper will clarify the role of public media and help become differentiated services that contribute to life.



Keyword: Public Broadcasting, Digital Public Service Media, Public Responsibility, Public Service, Technology Development

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