Search by item HOME > Access full text > Search by item

JBE, vol. 23, no. 6, pp.931-938, November, 2018

DOI: https://doi.org/10.5909/JBE.2018.23.6.931

The Analysis of D-CATV VOD Service Users and Their Usage Patterns

Won Young Kang, Chang Ho Seo, and Seong Jhin Choi

C.A E-mail: ssjchoi@seoultech.ac.kr

Abstract:

D-CATV VOD service provides various contents such as drama and movie with high quality regardless of time and place. As the usage time of the VOD service increases, the viewing time of real-time terrestrial broadcasting is shortened. As the demand for VOD service is high and the number of digital users is increasing, the VOD market is rapidly growing. Therefore this study investigates the age and gender analysis of digital cable TV users and analyzed the usage patterns and audience cases of users. VOD service has been shown to be used by many users for the first time through remote control and free coupons. Non-users of VOD service did not use it because of charge and did not feel the necessity, but some non-users did not recognize the free VOD service.



Keyword: D-CATV, IPTV, TVOD, FOD, Non-user

Reference:
[1] Ericsson Consumerlab, TV and Media Identifying the needs of tomorrow’s video consumers, An Ericsson Consumer Insight Summary Report, 2017.
[2] Korea Communications Agency, The Status and Outlook of VOD Service use pattern of Pay-TV Viewer, use pattern of Pay-TV Viewers, no.64, 2013.
[3] Boo Goon Whang , A Study on the Regulation Policy for VOD Service Promotion, Graduate School of Public Policy and Information Technology, Seoul National University of Science & Technology doctorate thesis, 2008.
[4] Seong-Won Lim , “A Study on Competition Structure of Broadcasting Platform in the Era of Media Convergence : Focused on the Niche Comparison of Selection Factors of Users”, Korean Association for Broadcasting & Telecommunication Studies, vol.21 no.3, pp. 276-326, 2008.
[5] Media & Future Institute, The Status of Domestic and Foreign VOD Services Industry and a Study on its Legal Regulations, Foundation for Broadcast Culture research reports, 2010.
[6] Jeong Su Lim, “Conjoint Analysis of Users’ Preference on VOD Service of Television Contents”, vol27 no5, pp. 204~243, 2013.
[7] Yoon Hwa Kim, The Analysis of Ground-wave Television Broad- casting Program Viewing: Comparison between Real-time Viewing and VOD Viewing, KISDISTAT Report, 13-05-02, 2013.
[8] Dae Keun Cho, Ki Youn Kim, “A Study on Regulation of Video on Demand Advertisements,” Journal of Internet Computing and Ser- vices(JICS), Vol.17, No.4, pp.145-159, August 2016.
[9] Do Yoen Kim, Kook Jin Kim, Dong Gyun Kwak, Hye Sun Cheon, “A Study on the Revitalization of Communication and Broadcasting Convergence Services” Korea Information Society Development Institute, Vol.01, No.10, pp.0-139, December 2001.
[10] Yeon Ju Moon , A Study on Improvement of Legislation Methods to control, Korea Communications Standards Commission, 2011
[11] Yoo Sik Park , A Study on VOD Pricing and Substitution Effect of Advertising Time: focused on Program Genres and Consumer Charac- teristics, KOREA BROADCAST ADVERTISING CORP, Annual Report 2011.

Comment


Editorial Office
1108, New building, 22, Teheran-ro 7-gil, Gangnam-gu, Seoul, Korea
Homepage: www.kibme.org TEL: +82-2-568-3556 FAX: +82-2-568-3557
Copyrightⓒ 2012 The Korean Institute of Broadcast and Media Engineers
All Rights Reserved