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JBE, vol. 23, no. 1, pp.126-137, January, 2018


The Influence on Readability by the Visual Characters Layout at the TV Home Shopping Broadcasting

Moon Kyu Shin, In Ho Seo, and Seong Jhin Choi

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Visual characters used in television affect the viewers in a different way from printed media. This paper analyzed the visual characters presented in each home shopping channel and their year-by-year characteristics in terms of layouts. Based on the results, the readability was analyzed according to different layouts, suggesting optimal layouts that allows for better communication with the viewers. The purpose of this study is thus to focus on the visual character layouts, which have not been fully explored to date, in order to identify the most effective one among basic locations of visual characters. The results indicate that the bottom location shows higher readability than top. The right side showed higher preference than left, while readability did not demonstrate a significant difference. As for the L-bar and reverse L-bar, the L-bar arrangement was shown preferable in terms of readability. Finally, the layout should be determined considering the readability by location.

Keyword: Visual Characters, Home Shopping, Readability, Optimal Layouts

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