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JBE, vol. 22, no. 5, pp.652-664, September, 2017

DOI: https://doi.org/10.5909/JBE.2017.22.5.652

A Study on Loudness Standards for Digital Broadcast Programs

Heejung Kim and Yoo S. Yang

C.A E-mail: heejungtalks@gmail.com

Abstract:

The practice of producing and transmitting TV programs with uneven loudness can harm audiences’ welfare in the digital environment where audiences are entitled to be offered quality broadcasting service. The purpose of this paper is to investigate issues concerning the digital loudness policy institutionalized in Korea since May 2016, and to offer policy suggestions. This paper reviews previous studies on audience welfare in digital broadcasting, focusing on the close link between loudness policy and audience welfare. In order to explore the state of international policy, this paper examines loudness standards developed by international standardization organizations including ITU, ATSC, and EBU, along with loudness regulations in the US, the UK, Canada, Australia, Japan, and Korea, respectively. Based on the analysis, this paper suggests recommendations for policy makers and broadcasters. First, policies on mandating regular monitoring and establishing penality system should be established for broadcasters not to violate loudness standards. Second, broadcasters are recommended to collect audience feedback, to be equipped with loudness measuring devices, to offer personnel training programs, and to check the compliance of loudness standards when they outsource TV programs.

 



Keyword: digital TV, loudness standards, the CALM Act

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